Fox International Channels (FIC), has partnership with Nigeria-based pay-TV provider, Montage, and has launched FOX Movies to its bouquet. As a part of this partnership, Montage has received eight channel brands which includes FOX, FX, FOX Crime, Nat Geo Gold, Baby-TV, Setanta Africa and Setanta Action.
“We are pleased to be a partner of the FOX family as we strive to provide quality and credible alternative pay-TV service to the deserving and underserved West African market,” said Bamidele Adetunji, CEO of Montage. “We view this deal as strategic and a progressive move that will reshape the entire media and entertainment landscape in years to come while counting on the support of our global partners and regulators to ensure that pay-TV is no longer seen as an exclusive but an inclusive industry in the continent.”
This agreement is in line with FIC’s strategy of expansion of channel distribution into the African territory. The move will see Montage extend FIC’s carriage on the West African region.