Golden Boy signs deal to stream live boxing on Facebook

Facebook and Golden Boy Promotions have signed an agreement to offer live boxing and original programming to a global community of fans on the social network. The action will be available in the U.S. on Facebook Watch and globally via the Golden Boy Promotions page.
The first of five live fight nights on Facebook will debut on August 11 and will feature Jesus Rojas defending his WBA World Featherweight Title against Joseph “JoJo” Diaz Jr. at the world-famous Avalon Theater in Hollywood.
“This game-changing deal for the sport of boxing places Golden Boy Promotions and its stable of fighters at the intersection of live sports mega-casting and ultimate fan engagement,” said Oscar De La Hoya, Chairman and CEO of Golden Boy Promotions. “Our team is now positioned to present world-class boxing from Silicon Valley, to Madison Avenue, to Hollywood and to the rest of the world. The reach of Facebook is just incredible, and our sponsorship conversations will truly resonate with brands across all categories.”
Golden Boy Media and Entertainment will serve as the production entity producing the live fights and original programming. De La Hoya will serve as Executive Producer.