E-Vision, a fully owned subsidiary of Etisalat signed deal with MBC Group for the exclusive rights to distribute MBC channels in the UAE. Under this agreement, E-vision further empowers Etisalat’s eLife with more TV channels and programmes from the region. eLife will be offering two additional channels from MBC, namely MBC+ Variety and MBC+ Drama which will be available on eLife and eLife ON App as from this month.
Commenting the partnership, Humaid Sahoo Al Suwaidi, the CEO of E-Vision said: “Entering into this strategic partnership, reiterates E-Vision position to acquire distribution rights to world-class channels and content. As a pioneer and trusted content aggregator in the region, E-Vision is constantly striving to bring comprehensive turn-key solutions for content aggregation and content management for IPTV platforms and multi-screens (OTT).”
E-Vision now holds exclusive IPTV carriage rights to all MBC HD channels including; MBC1, MBC2, MBC3, MBC4, MBC Drama, MBC Max, MBC Action, as well as any future HD additions. The partnership has enabled eLife customers also have exclusive access to MBC+ channels such as, MBC+ Drama and MBC+ Variety.
Sam Barnett, CEO of MBC Group declared: “MBC Group is committed to bringing premium content to our audiences in the UAE and the region at large. This partnership with E-Vision is yet another step in the optimisation of our audience’s experience on Etisalat’s innovative platforms.”