Etisalat telecommunications Corporation the historical telecommunications operator in UEA will add to its content the entire MBC line up including the VOD service as well as a new channel called MBC +e Life a premium entertainment content channel.
The new MBC +e Life will gather all the most popular Arabic shows from MBC other channels as well as Shahid the VOD service.
The content offered by Shadid is wide and diverse, there is The Voice Arabs Got Talents as well as Ramadan series. The service is also available on phone and tablet Android and IOS.
Jonathan Haysom, VP of Home Products at Etisalat commented on this situation: “Today’s announcement reiterates our passion to ensure eLife TV delivers the best in entertainment from the widest variety of content providers, creators and partners. The partnership with MBC means eLife TV customers will receive unprecedented access to MBC’s award winning channel line-up to watch at home and conveniently on-the-go across the UAE with eLifeON. This experience is now exclusive to eLife TV subscribers who also enjoy the best local, regional and global entertainment on offer.”
Fadel Zahreddine, group director of Brand Management at MBC Group, declared: “This is another milestone in the strategy that the MBC GROUP has set out on to partner with telecommunication operators to bring a complete value offering to the consumer in the UAE and beyond. This partnership shows our commitment to strengthening the collaboration between Media and Telco to enhance the whole user experience.”