Indian local content from Eros International is now available on Amazon Fire TV. The OTT service’s partnership propel its distribution and marketing worldwide
Over 3,000 films, which include Hindi, Tamil, and other regional language films, premium television shows, music videos and other original productions can be viewed on Amazon Fire TV via the application easily accessed on the Amazon Store.
“As market leaders in the film business, we always strive to bring the best of Indian entertainment to global audiences. Our partnership with a leading player like Amazon Fire TV is in line with our platform-agnostic strategy which will help us to reach key geographies like the USA, UK and Western Europe, offering them a compelling array of Bollywood and regional language content” announced Eros Digital’s CEO Rishika Lulla Singh.
Users will get regular updates of the latest Hindi, Tamil and other Indian language titles. They can also create personal watch lists and use video progression to take back their paused content. ErosNow’s content can be viewed on TV, mobile, tablet and web via Fire TV.
With this partnership, Amazon will be co-marketing the ErosNow service and promoting the app across all relevant geographies with Amazon Fire TV.