The OTT service of Eros International, Eros Now, is all in for the launching of three new originals in the financial year 2018, after going beyond the brink of 2 million in Q3 (end of December last year).
After ‘Salute Siachen’, the new originals of Eros Now will consist of ‘Flesh’ (Siddharth Anand), ‘Smoke’ and ‘Side Hero’. Eros Now has been premiering more than 15 films from Eros International’s new releases over the past four months and has had a 51% growth in its number of paid subscribers compared to its preceding quarter.
Jyoti Deshpande, the MD and group CEO, Eros International, is optimistic: “Next year we will have the benefit of full year contribution from all telcos. So, we remain very confident that we should be able to hit a conservative target of at least 5 million to 6 million paying subscribers in fiscal 2018, which is triple our current base”.
She further said: “This would be a dream come true to revise up this target during the course of next year as we continue to grow the platform”.