Eros Now teams up with T-mobile’s Binge On platform

Eros Now, the OTT service of Eros International announced a partnership with T-mobile’ streaming service Binge On. This will enable T-Mobile users in the US to access Eros Now on a zero-rated basis.

Eros Now will reach about 71.5 million people in the US which will be able to stream Bollywood content on high-speed network.

Eros Digital CEO Rishika Lulla Singh commented, “We are excited about our exponential growth by joining hands with a leading American wireless network player like T-Mobile, a strategic association that will enable us to continue engaging with newer customers in the US thorough their optimised video streaming Binge On.”