Eros Now the Indian OTT service, part of Eros International plc sealed a partnership with Ola Play the leading mobile app for transportation. This revenue – sharing deal is based on Eros Now subscription and content will be available via Ola play.
Ola Play is used in connected car in order to have a variety of content during long travel such as movies, e-books, TV and music in order to enhance the driving experience.
On this partnership Eros Digital CEO Rishika Lulla Singh said, “Connected cars are a reality now in India with Ola Play. We are excited to join hands with Ola as our vision remains to provide easy access to premium experience on-the-go. This strategic integration enables increased user engagement and will help us increase our reach to millions of Ola customers.” We also need to remember that Eros Now has multiplied its partnership recently the most notorious is with Amazon Fire TV stick.
On the development of such technological wonder Ola Play Sr. Director and Head Ankit Jain commented “At Ola, we are tirelessly working towards enhancing customer experience, Ola Play is a strong step in that direction. In line with such efforts, our association with Eros Now is sure to offer our discerning customers an unparalleled entertainment experience. A boon for our outstation customers who spend hours at a stretch in the cab, they now have an even stronger reason to choose Play on our platform. With partnerships such as these, Ola is well on its way to transform the consumer’s ride experience, giving them the power to control their time spent inside the car, and building an experience that is intelligent, contextual and unique.”