Indian streamer Eros Now has signed a new deal with retailer Eurostar Group which operates in the MEA region, with an extensive reach into GCC countries. The retailer specializes in smart devices and value-added products across the region, and operates as a pay TV channel distributor in the Middle East.
The association enables Eurostar’s pay TV customers gain access to the streamer’s content library of 12,000 plus movies, music videos, original shows, short format content Quickie and more. Ali Hussein, CEO of Eros Now stated “We at Eros Now believe in constantly enhancing consumer experience and expand reach by partnering with relevant leading brands globally. The partnership with Eurostar is a testament to our endeavor in offering easy accessibility and unparalleled entertainment to the massive consumer base across GCC countries. We are confident that with a plethora of choices as well as regional languages to choose from, audiences in the GCC will find there is no better place to go.”
Shaan Jethwani, executive director of Eurostar added “We are happy to partner with India’s leading OTT platform Eros Now to offer their bouquet of content to our audience. The increasing demand for Indian entertainment content in GCC markets is the driving force behind this decision. With Eurostar’s legacy on pay TV distribution, we envisage to deliver its vast entertainment content to a massive consumer base across GCC countries.”