Eros Now, which is Eros International’s over the top (OTT) platform, hit the South African market through a strategic partnership with Telecel Global Pty, the leading telecommunications provider. Eros Now will be available to Telecel customers as a bundled service with their prepaid and postpaid data plans, IPTV and set-top box with multi-purpose quad service applications.
Telecel Subscribers now have access to Eros Now’s library of popular movies, music, TV shows, and originals. Eros Now will leverage on a committed number of annual paid subscribers of its new partner. South Africa known as ‘The Mobile Continent’ has seen a high rate of mobile phone adaptation and mobile video is very prominent in African regions.
Commenting on this association, Eros Digita CEO Rishika Lulla Singh said, “We are excited to enter South Africa in association with Telecel. With this partnership, we continue to expand our global customer reach and strengthen our philosophy of being platform agnostic. Knowing the growing demand among South African viewers for online video content, we will be able to provide the best of Indian entertainment to customers, whenever and wherever they want it.”
Telecel Global Pty, focused on providing outstanding integrated solutions and services to its customers, is expanding its market presence and services across South Africa. Telecel Global CEO Aimable Mpore said, “This partnership with Eros Now is one step forward towards reaching out to our ethnic customers in South Africa by offering them content customized to their taste and bringing them closer to their motherland.”