The OTT platform of Eros International, Eros Now, has expanded its reach through its availability on Lyca TV platform, the ethnic content online OTT entertainment provider. Content from Eros Now will now be accessible to Lyca TV’s viewers. The new service will be included in African, Tamil and Sinhala packages, with a small extra charge in other packages.
Lyca TV offers a wide range of famous channels and TV shows via television, desktop, mobile and tablet, streaming more than 450 channels in more than 25 languages. This partnership will allow an increase in the number of Indian consumers of Lyca TV by enabling access to the large assortment of Indian entertainment of Eros Now.
Rishika Lulla Singh, the CEO at Eros Digital, said: “We are delighted to announce the expansion of Eros Now into additional media platforms through our association with a leading ethnic content provider like Lyca TV. With this association, we continue to amplify our presence across top streaming services by showcasing a compelling array of Bollywood and regional language content and reinforcing our reach to our subscribers”.
Prem Sivasamy, the deputy chairman of Lyca Group, commented: “We are delighted to be launching Eros Now across the Lyca TV platform, bringing our extensive customer base enhanced access to a wide range of popular channels and TV shows. This development further demonstrates Lyca Group’s continued commitment to providing our customers with access to their communities back home”.