Epic television Networks is changing the position of Hindi GEC Epic Channel, its Indian history and mythology channel to an infotainment channel. The new position of the channel is no coincidence, this has been done to create a competitor to Discovery channel; and History TV18.
Launches in 2014 the channel never really seduced its target audience and will be rework with all new shows hosted by Virender Sehwag. Aditya Pittie Epic TV Networks director said about the new direction of the channel, “The infotainment genre is a content-driven destination colonised by international players and syndicated programming with infrequent home-grown shows available.
“There is an evident and growing discrepancy in what is available and what popular sentiment demands. In this divide is the opportunity that Epic is best positioned to capitalise on. We Indians, as people, are very emotional. So, instead of treading the predictable path of logic-driven sterilised content, the content showcased on Epic is just like India an honest portrayal of the passions and emotions that make us who we are,” he added.