Endemol Shine India to reorganize its format and content this year

Endemol Shine India, the content production and distributor of the company, will be introducing new formats and new-fangled series for this year.

The company has already launched different formats recently, with famous reality shows like ‘Bigg Boss’, ‘Khatron Ke Khiladi’, ‘The Great Indian Laughter Challenge’, ‘Chotte Miyan’, ‘The Voice’, among others.

Deepak Dhar, the MD & CEO of Endemol Shine India, revealed that: “All our shows are brought from the point of view that we can take it to at least 3–4 markets in the country.

“We are the only player in the country to provide content to Star Network, Viacom18, Zee Network, Sony, Sun TV, Malayalam Manorama and more. So, across national and regional, we are pretty much the leading producers”, he added.

Being present in India since very long, Endemol Shine is extending its reach through different categories including web series, scripted series, films, on top of its niched reality show formats. The production company will be working on the generation of definite story for definite series like ‘Swim Team’ and ‘Yudh’. Endemol Shine is currently working on MasterChef and other formats which are to be revealed soon.