Endemol Shine, the global content production house, has signed the deal with IMAGIC, in the Middle East region. The content house is shifting gears towards local format distribution and licensing business.

From now on, IMAGIC will produce adaptations of non-scripted formats from Endemol Shine across the named region. Access to Endemol Shine’s global library of IP will also be given to IMAGIC.

Marina Williams, the COO of international operations at Endemol Shine commented: “Going forward, our new structure will be the most effective way for us to serve the region in the current market environment”.

“IMAGIC is the Middle East’s number one producer and combining this new partnership with an expanded sales and distribution business will best position us to deliver world-class productions of our global formats to platforms across the region”, sheadded.

Rony Jazzar, the CEO of IMAGIC, added: “Endemol Shine has an unrivaled library of IP across all genres, including some of the world’s biggest and most valuable formats. We look forward to bringing our local creativity and production expertise to this partnership, which will equip us to deliver a rich diversity of top-rated shows to linear and digital platforms throughout the Middle East”.

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