As part of its commercial strategy, Emerge Gaming has signed a profit-sharing agreement with one of the largest telcos in Africa, MTN Group, under which its subsidiary MTN South Africa will provide Emerge Gaming with access to its 31 million subscribers in South Africa. Emerge Gaming wants to target another 201 million subscribers in 21 countries throughout Africa which MTN can also provide given its continent-wide coverage.
The partnership with MTN and the “heavily oversubscribed” capital raising places Emerge Gaming in a strong position to grow its user base quickly and further expand into emerging gaming markets like Africa, the Asian sub-continent and Latin America where 74% of the world’s 2.1 billion casual gamers currently reside.
With the ASX listing officially done and dusted, Emerge Gaming says it expects the first revenues from this agreement to be seen later this quarter, by the end of June 2018.
“Emerge Gaming targets the 99.9% of eSports gamers who aren’t professional – but who play against their friends and create their own leagues to win prizes. We are excited to be offering Australian investors the chance to be part of the growing eSports online gaming sector with a company offering revenue opportunities that provide users and sponsor companies with a more engaging experience for everyone,” said Greg Stevens, CEO and executive director of Emerge Gaming.