Producer and distributor Electus International will launch a new division – called Electus Latino – that will be based in Mexico City.
Electus Latino will be led by Paulette Bensussen. It will create and produce new original content. In addition, the new office will sell content from Electus International and its partners, and acquire new formats from the region to develop and distribute globally. Electus’ catalog includes titles such as “Running Wild with Bear Grylls,” “Dating Naked,” and “The Toy Box”.
Bensussen has more than 20 years of experience in television market. She previously worked for BBC Worldwide and Scripps Networks, and then founded the company Ganesh Entertainment. “Paulette is the perfect person to lead Electus Latino, and it is a pleasure to welcome her to this expanded role,” said John Pollak, President of Electus Interntational.