SuperSport has seized a multi-year broadcast deal with the EFC, which comes into effect in March.
The pay TV channel have doubled down on their commitment to MMA after also collaborating up with the UFC in the new year.
“Well aware of the international growth of MMA, we are proud to partner with EFC. Apart from high-quality contests, EFC’s excellent production values are consistent with SuperSport’s and we look forward to embarking on this great journey together,” declared Gideon Khobane, SuperSport’s chief executive.
On the other hand, the president of EFC, Cairo Howarth, stated, “We are extremely excited to partner with SuperSport. SuperSport provides fans across Africa the best possible viewing of EFC content, in HD and in multiple languages, promoting EFC, associated brands and athletes more than ever before.”
The new collaboration will offer hours of EFC programming every day on SuperSport, as well as 10 live primetime events per year.