Launch of AT&T’s new OTT service could find obstacles outside the U.S.


During a presentation with analysts this week, AT&T CEO Randall Stephenson said that the new OTT service that Warner Media plans for Q419 will be initially available in the United States, since “it’s not that simple” to launch it globally, due to specific agreements in each market.
Stephenson said they would like this platform to be global but “it’s not as simple as just saying.” According to the executive, “there are a lot of complicated relationships where this content is being distributed around the globe, and some of those are very deep and very important relationships, like Sky. They have, in their lineup, a lot of HBO content. So, you can’t just go put a product out there tomorrow. We’re going to have to figure this out”.
The executive added, “Some of these distribution relationships are very, very important and you don’t want to disrupt them. So, it will probably be very market specific, what markets can you go into and launch this kind of product, what markets will it take more time to kind of work through some of these issues”.
“But there’s not a one-size-fits-all answer when you get outside the United States because Warner Media has a lot of very complicated relationships outside the US”, he sayd, according to Seeking Alpha.
WarnerMedia’s new OTT service will launch into beta in Q419 and will have three tiers of service. The entry-level package will focus on movies. Then there will be a Premium service with original programming and “blockbusters”. The third plan will include the first two tiers and will add WarnerMedia library and licensed content.