DTT to private operators under pressure

Digital terrestrial transmission (DTT) to private players was already agreed by Prasar Bharati, the largest public broadcasting agency in India, comprising of Doordarshan Television Network. However, nothing could be finalised because of internal pressure.

Jawhar Sircar, the chief executive officer of Prasar Bharati said: “We had approved of DTT and allowing private players also to participate over a year back, but had faced resistance internally from certain quarters”.

On the other hand, if private players were permitted to DTT, they would have lacked the facilities accessible to Prasar Bharati only. Consequently, Sircar revealed: “Either the private players would have to invest in (transmission) towers or they would have to depend on the pubcaster for several things, including infrastructure”.

The Telecom Regulatory Authority of India (TRAI), in view of beginning a public consultation, is likely to issue a consultation paper. Doordarshan, being the prime pubcaster for analogue and digital, has started its digitisation services in across 16 cities to date.