MultiChoice is giving access to its entire set of SuperSport channels for lower-tiered DStv subscribers in South Africa, as well as in other African countries, for 18 days between 13 and 31 July.
While only DStv Premium subscribers have access to the full complement of SuperSport channels, MultiChoice is now giving DStv Compact Plus, DStv Compact, DStv Family and DStv Access subscribers all 13 SuperSport channels in South Africa – SuperSport 1 to 12 as well as SuperSport Blitz – from 13 to 31 July at no additional cost.
Elsewhere in Africa, MultiChoice Africa and SuperSport are opening up the slightly different set of 16 SuperSport channels, as well as some other channels like Cartoon Network. In South Africa and elsewhere in Africa, DStv subscribers will also be able to stream these SuperSport channels live on DStv Now online or through the app.
MultiChoice didn’t want to release specific viewing figures, said that the number of DStv subscribers using DStv Now during June was 5 times higher than in June 2017, with viewers using DStv Now peaking during big soccer and rugby games.
Calvo Mawela, MultiChoice South Africa CEO, said the pay-TV operator is opening the SuperSport channels to thank viewers, although business-wise the promotion very likely has to do with driving bouquet upselling, energising DStv Now sampling and uptake, putting some new polish on the dented SuperSport brand, and boosting linear TV ratings for the World Cup final.
“Sport has a beautiful way of uniting friends and families, and sometimes even strangers. This is our way of thanking our customers for their support,” says Calvo Mawela in a statement.