DStv introduces Trigger channel

DStv, the South African pay-TV network is introducing its viewers to a new channel this March. AfricaXP’s Trigger will be available to DStv customers on channel number 188. The new channel will be available until March 21, after which the channel will be available to only those qualified for the programme.

Trigger is a general entertainment channel targeting a male audience. The channel is an all-rounder encompassing sports, action, thrillers and many more, which will be of interest to the male viewers.

Francois Schreuder, the head of Channels at AfricaXP, connected: “The channel has been designed in significant part with MultiChoice in mind as the platform to premiere the channel. We don’t do generic, we do targeted – and Trigger needed to connect and resonate with male viewers in order to keep them engaged”.

Brand De Villiers, the CEO of MultiChoice Africa, said: “We’re delighted to launch this exciting channel as a reward for our loyal customers. Trigger will not only enhance our customers’ television viewing experience but also solidify their connection to our platform through the DStv Thanks programme. We will continue to bring more value and quality entertainment to our valued customers to show them our appreciation for their ongoing support”.

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