MultiChoice and ITV Studios Global Entertainment have signed a carriage deal. MultiChoice will add ITV Choice, a satellite channel, on DStv platform in May 2015 across Africa. ITV Choice will be exclusively available to DStv premium customers across the African continent.
“We are delighted to bring ITV Choice to Africa for the first time with MultiChoice as our partners. Viewers across the continent will join 11 million households in over 40 countries and territories in the Middle East and Asia who already enjoy the best British entertainment and drama within days of it airing in the UK. This is a key element of our strategy to build the ITV Choice footprint and we look forward to announcing further expansion in due course,” said Nic van Zwanenberg, Channel Director of ITV Choice.
“Our customers love British content and when we decided to add more British channels, ITV was the natural choice. The cherry on top is that our DStv Premium customers will get to see the majority of programming only two days after the UK broadcast,” said Aletta Alberts, GM for Content for MultiChoice South Africa.