Disney Africa concludes exclusive free-to-air deal with e.TV in South Africa. e.TV viewers will now have a large array of feature films, animated series and shorts, alongside live-action shows from The Walt Disney Studios, Disney Pixar and ABC Studios.
The new addition will strengthen the existing collection of content from Marvel Studios on e.TV. audience is already enjoying the Disney Princess Month on e.TV with popular features like ‘The Little Mermaid’, ‘The Princess and the Frog’ and ’Frozen’, alongside animated series like ‘Sofia the First’.
The agreement also consists of the screening of smash hits movies like the ‘Pirates of the Caribbean’ saga, which will be aired during the month of May. Live action titles like ‘Cool Runnings’, ‘The Pacifier’ and ‘Sister Act’, and many more. The assortment of content from Disney Pixar will be comprised of ‘Cars’, ‘Finding nemo’, ‘Monster’s’, Inc. and The Incredibles, together with studio’s shorts like ‘For The Birds’, ‘Jack-Jack Attack’ and ‘Mike’s New Car’.
Christine Service, senior vice president and country manager of The Walt Disney Company Africa, commented on the deal: “We are thrilled to extend our relationship with e.tv with this content deal and, in doing so, bring such a diverse offering of hit features and series to viewers. This deal signifies a great step in the development of our content presence in South Africa and we are delighted to be working with e.tv”.
On the other hand, Marlon Davids, the managing director of e.tv, said: “e.tv strives to bring the best content to the 7.9-million households that have access to free-to-air television. The partnership with Disney is valued greatly, and further ensures that e.tv can bring the most talked about and best content for all ages to our viewers”.