Dish TV, the direct-to-home (DTH) operator has collaborated with Shemaroo Entertainment, the content house for the launch of ‘Kids Active’. The service will offer original content including stories, movies, songs, scientific experiment series and many more shows.
‘Kids Active’ is available around the clock, targeting kids aged six to twelve years. Among the various programs accessible to subscribers of the service are; Tales of Akbar & Birbal in English, Grandpas treasure of wonderful stories, animation songs, children’s movies and show promos, jungle tales and fun learning with scientific experiments. The service will be available on Dish TV’s channel number 514 and will be accessible as free preview until October 24, after which it will be charged at 25 INR (0.37 USD) monthly.
Arun Kumar Kapoor, the CEO of DishTV, said: “We are delighted to announce our specialty offering targeted at the youngest generation. Kids segment is an area which is constantly in focus for us. Launch of Kids Active service is yet another step for us to enhance our value added services portfolio and cater to a wider set of audience. After getting positive response from our earlier services, we take immense pleasure to announce the launch of another value-added service within a span of just 20 days”.