Dish TV honcho says STB market is likely to temper down

The CEO of Dish TV, RC Venkateish, in a recent interview has claimed that the market is likely to be a bit lacklustre for both cable and DTH players in the months to come before it picks up again. Dish TV is one of India’s top DTH platforms had announced that it had added 164,000 new subscribers to its base during the quarter ending in September. This was lowest increment in subscriber numbers in the last 24 quarters but Venkateish claims that the platform is not worried about this trend.

In an interview to Indian newspaper, DNA, he said, “Given the current business environment, I think it’s a pretty good number. The market has been little soft for various reasons. The penetration of digital boxes either through cable or DTH has been very high in the phase I and II digitisation and any additional demand will only be replacement demand and phase III and IV will only happen by end of next year. As for covering the rural markets is concerned there is no urgency considering there is a lot of time still left.”

In fact, he has gone on to claim that the market is likely to remain “tempered down” for the next two to three quarters as well. He also said that the company has been steadily increasing the prices of its STBs and subscriptions packs at every given present opportunity. The DTH player currently has 11 million subscribers to its name. It has also launched a new OTT service called DishOnline.

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