Discovery Communications lunched a paid mobile application in Latin America through which kids can learn English by having fun with Doki, one of the most popular characters of its channel for children, Discovery Kids. It is available in Spanish and Portuguese.
The app, called Fun English With Doki, is available for iOS and Adroid. This first version offers six lessons. Users can acquire them individually for USD 2.99 or choose to buy the package for USD 8.99. The first lesson is offered for free, as a test.
With this release, Discovery has its third mobile application in the region. The others are Discovery Kids Play – its traditional TV Everywhere platform for pay TV subscribers – and Discovery Kids On – available only in Brazil and with less content than the TV Everywhere, as it is a product for Internet users. The big difference of Fun English With Doki is that it is the first app that is not free.