Discovery Communications will develop premium mid-form shows for Watch, the new platform for shows on Facebook. The media company announced that it will produce shows both inspired by leading Discovery Communications’ properties and created exclusively for Facebook.
The first show of this agreement, Animal Planet’s “Celebrity Animal Encounters” is available from this week. In addition, Investigation Discovery’s “Still a Mystery” and TLC’s “Say Yes to the Dress Spinoff” will launch on Watch this fall (spring in the southern cone), followed by shows from additional Discovery networks.
“We’re thrilled to be partnering with Facebook because the new Watch platform shares our commitment to engage passionate fans and create communities through video,” said Paul Guyardo, Chief Commercial Officer, Discovery Communications. “This is also another example of our commitment to delivering compelling, original content to superfans across all platforms.”