Discovery Communications has announced the future launch of an all-new sports premium channel entitled, DSPORT, across India. It will be screening more than 4000 hours of ‘live’ content each year.
Reflecting upon the launch, Karan Bajaj, the SVP and General Manager, Discovery Networks Asia-Pacific, said: “We are excited to add yet another flagship brand to our growing offering with the launch of DSPORT, which is set to redefine sports entertainment. Combining India’s passion for sports with our global expertise in sports production DSPORT will offer a daily dose of 10+ hours of live content for viewers across the country”.
The sports content of the channel will consist of horse racing, football (Brazilian League, Chinese Super League, Portuguese League, Major League Soccer (USA)), golf (British Open, US Open, PGA Championship, LPGA), motorsports (NASCAR, FIA World Rallycross Championship), rugby (6 Nations Rugby) and cycling (Tour de France).
At launch, the channel will be available in the sports category through a subscription model on DTH and cable in High-Definition (HD) and Standard Definition (SD). The price of the SD version of the channel is at 12.6 INR (0.19 USD) on reference interconnect offer (RIO) and the HD version is priced at 32 INR (0.48 USD).