Discovery communications created a new Hindi General Entertainment channel

Discovery communications announced the creation of a Hindi General Entertainment channel (GEC) in order to broaden its already important choice of program.

The channel will be launched by the end of 2017, 250 hours of content have already been set in place. The target of the programmes is male above 15 years old.

On the market the channel will be positioned as a mass entertainment channel with likes of Hindi GECs like Star Plus, Zee TV and Sony Entertainment Television.