DirecTV Now adds Atresmedia channels

Spain’s Atresmedia Internacional announced that three of its channels – Antena 3 Internacional, Atreseries and ¡HOLA! TV – are now available on DirecTV Now lineup in the United States.
The channels are part of the ‘Todo y Más’ and ‘Directv Now Español’ packages. In recent months, the operator has expanded its Hispanic offer, with the addition of Venevisión and four channels of the Hemisphere media group, among others.
“We are very pleased that DirecTV has selected our three channels to be part of this new proposal for the Hispanic audience. DirecTV was the first operator in the U.S. in adding our three channels to their satellite offer and, now, they wanted to have them for their new OTT, “said Mar Martínez-Raposo, director of Atresmedia Internacional. According to the executive, this decision “shows that Antena 3 Internacional, Atreseries and ¡HOLA! TV represent a differentiated content and add value to the programming lineup”.