Digital content platform ‘Otro’ launches with soccer stars

OTRO-Messi

The new online service “Otro”, focused on the soccer universe, was recently announced globally. It is backed by some of the sport’s biggest stars. It is available in eight languages (including Spanish) and offers a free version with limited access, and a monthly subscription model.
Among the soccer stars that support this initiative and participate of its contents are Lionel Messi, Neymar, Luis Suarez, James Rodriguez, David Beckham and Zinedine Zidane. Most of the contents have a duration below 15 minutes, and include videos filmed by the players themselves, as well as documentaries and interviews, among others.
Users can sign up for free but will only get limited access. There is also a subscription model, called “Unlimited”, which costs USD 3.99 but for Brazil and Latin America it has a differentiated price (in Brazil the price is R$ 9.90, in Argentina the website indicates USD 2.49).
The service was designed by the English company Our Star Club. According to the Financial Times, the fim 23 Capital invested 50 million pounds for this initiative.