Comedy Central, the American basic cable and satellite television channel owned by Viacom Music and Entertainment Group, will be starting its first local production in the Middle East North Africa regions. It will be a stand-up comedy series, featuring 30 comedians performing in both Arabic and English language.
Performers will be from Saudi Arabia, Egypt, Jordan, United Arab Emirates, Lebanon and Sudan. The show is hosted by the well-known Ali Al Sayed and Mo Amer. The series will be screened on Comedy Central HD (which is part of Viacom International Media Networks- VIMN) on February 5. It will be 10 episodes lasting for 30 minutes each, featuring three new artists at each episode.
Raffaele Annecchino, president and managing director of VIMN Southern and Western Europe, Africa and the Middle East, commented: “VIMN is committed to growing our business and investing in new projects in the Middle East […] This local production is a great step towards achieving that goal, and we look forward to continued success for channel and the brand in the Middle East”.
Amalia Martinez de Velasco, senior vice president of entertainment brands for VIMN Southern & Western Europe, Africa and the Middle East, said: “Programs like Comedy Central Presents and support of other local stand-up is a key part of our business in our other markets, including Africa, Italy and Spain. When we launched Comedy Central in MENA, we were determined to accomplish the same success here in the Middle East, and we’ve been able to do so in less than a year”.