Print media and free-to-air channels are redefining their traditional strategies. During the NexTV Series Colombia & Andean 2016, on November 30, the main players of the market will gather to discuss the boom of video content in print media websites and the inclusion of FTA TV programming on the Internet, among other topics.
In this sense, the executive panel titled “Media groups go to OTT video” will analyze the integration with the audiovisual media business unit related, the transformation of radio broadcasting into streaming audio and video, the importance of digital executive units for media business development and AD video networks and the growth of video advertising.
The panel will include leading market executives as Diana Díaz Soto, Director of Señal Colombia RTVC; Luis Fernando Ramírez, Executive Vice President of RCN TV; Erick Vilaró Head of Digital Video and Streaming in El Tiempo; Jorge Pareja, General Manager of Minuto 30; Santiago Escobar, New Media Manager of Semana; Mauricio González, Head of Digital Experiences of El País and Nicolás Amado, Senior Sales Director Southern Europe & Latin America of Accedo.
NexTV Series Colombia & Andean 2016, the leading conference organized by Dataxis, will be held at the JW Marriott Hotel of Bogotá, Colombia, with the participation of more than 50 speakers from top Colombia’s TV and media companies.