Claro Video announced that it will add Crackle, Sony’s SVOD service, to its entertainment platform in Latin America. Mexico is the first market to launch the service.
José Rivera Font, GM & VP, Digital Networks-Latin America at Sony Pictures Television, will participate in the next edition of NexTV Series Colombia & Andean, the leading conference to be held on November 30 at the JW Marriott hotel in Bogotá.
Claro Video users in Mexico will be able to subscribe to Crackle for MX$ 49 (USD 2.55) after a free-month trial. The subscription can be paid through the Telmex/Telnor/Telcel receipt or credit card. This regional agreement further extends the distribution of Sony’s SVOD service, which has already signed more than 50 contracts with operators throughout the region.
“The launch of Crackle in Claro video allows us to expand the presence of our service in one of the most important digital platforms in the Latin American market, which is currently one of the main sources of entertainment for the regional public,” Rivera Font said in a statement.
Among Crackle’s original series are “Absentia”, which will premiere this month, and productions such as “Preacher” and “Snatch: The Series”. Crackle is already available in Mexico within the “Play & Go” category, which includes other SVOD services such as Fox Premium, HBO and Noggin (Viacom).