Televisa announced a new agreement with Club Deportivo Guadalajara (Chivas) to broadcast the local games of the Mexican team on TDN, Las Estrellas (Latin America) and Blim.
This way, Chivas and Televisa renew their commercial alliance, which had been broken almost a year ago when the team, one of the most popular of the country, decided not to renew TV rights with the media giant to launch, instead, the OTT platform Chivas TV to live stream the matches.
Now, after 11 months, Chivas announced that “in its mission to reach more fans through all existing platforms” a new agreement was signed to “extend the distribution and coverage” of the matches.
Chivas’ Liga MX and Copa MX matches will be available on TDN, in pay TV systems in Mexico, Central America and the Caribbean. The games will also be available on Las Estrellas (in Latin America, through pay TV systems) and the OTT platform Blim.
Chivas said that the games will continue to be available in the streaming services Chivas TV, Cinépolis Klic and Claro Video. Jose Luis Higuera, CEO of Grupo Omnilife, owner of the team, explained that, despite this new agreement, which began on April 8, the Copa MX Finals will be available only on Chivas TV platform.
Neither company gave further details of the agreement. According to El Economista data, in its previous contract with Guadalajara Televisa paid USD 14 million a year. The new offer could be around USD 25 million and 30 million per year, a figure that no other team has received in Mexican soccer. The last game of Chivas transmitted in Televisa had been on May 15, 2016.