Channel V, the music broadcaster has unveiled its collaboration with Sanam band, which is a youth one. Following this partnership, a new programme in the name of ‘Only On V’ will be launched, on April 1. It will offer content including both Indian and International music.
On the tie-up, a Sanam representative is enthusiastic: “We are delighted to be associated with Channel V. This is the first time that our original compositions will be aired on television. Channel V is known to be disruptive when it comes to its programming, and the viewing experience is completely surreal.
“We are looking forward to reaching out to the TV audience and bring to them our original music. We hope our fans will enjoy the whole experience on ‘Only on V’”, he added.
“When we launched last year, we promised to give a unique music television experience to the new generation. ‘Only on V’ is our effort to do something new in the category by bringing fresh content to the mass medium of television. We will continue to curate more exclusive music content for growing viewers”, said a spokesperson at Star India.