CBF signs content deal with Twitter

The Brazilian Football Confederation (CBF) has signed a deal with Twitter to produce, in its official account (@cbf_futebol) exclusive video contents of the national team in the 2018 World Cup in Russia.
The agreement, already in force, includes live streaming of Brazil’s training sessions, and news related to the matches, press conferences, interviews and behind-the-scenes footage.
The hashtag #GigantesPorNatureza will be utilized to allow Twitter users to find the latest news. In addition, users can insert the emoji of the official mascot of the Brazilian national team by using the hashtag #Canarinho.
“Soccer is a topic of great interest to Twitter users, who already access the platform, naturally, to see and comment on what is happening around the subject. The opportunity to bring fans exclusive and quality content, showing every step of the Brazilian team in the World Cup, reinforces the role of Twitter as the place where people will accompany, in real time, everything that is relevant about the World Cup,” said Pitter Rodriguez, director of sports content partnerships for Twitter in Latin America.