Category Archives: Online Video Advertising

Viacom acquires digital media company AwesomenessTV

Viacom announced that it plans to acquire AwesomenessTV, the digital entertainment company focused on the so-called ‘Gen Z’. It will live under Viacom Digital Studios (VDS). Viacom confirmed the move in a blog post. In the past days, several U.S media had reported that the media conglomerate was interest in acquiring AwesomenessTV, which is currently [...]

Gloud launches gaming show on YouTube

Cloud-based gaming platform Gloud, owned by Turner Latin America, has launched “Los Glouder”, a weekly show focused on the gaming industry and available in five-minute capsules on YouTube. It is produced by digital agency Lanzallamas. “Los Glouder” is inspired by “Los Gumers”, an Argentine television show that explained different aspects of the videogame universe in [...]

YouTube users watch over 180 million hours of video on TV screens every day

YouTube CEO Susan Wojcicki revealed that the platforms users watch over 180 million hours of video on TV screens every day. The executive also mentioned that YouTube has 1.9 billion logged-in monthly users. Wojcicki revealed this numbers in a blog post updating the ‘Five Creator Priorities for 2018’. The executive also mentioned that overall interactions, [...]

Telefónica Media Networks signs ad sales deal with Viacom in Peru

Telefónica Media Networks has signed an agreement with Viacom to become the exclusive advertising representative for the TV channels and digital platforms of MTV, Nickelodeon, Comedy Central and Paramount Channel in the Peruvian market. “We are pleased with this agreement. The contents of Viacom are highly appreciated by the Peruvian audience, “said José del Valle, [...]

Televisa Deportes awarded with YouTube’s Gold Play Button

Televisa Deportes has been awarded with YouTube’s Gold Play Button for quintupling its fan base by reaching more than 1 million subscribers on that video platform, where the company offered content of the World Cup in Russia. In a statement, Televisa said that this increase reflects the interest of Mexicans for soccer and sports content: [...]

Univision exploring sale of Gizmodo Media Group and The Onion

Univision Communications Inc. (UCI) announced that it has initiated a formal process to explore the sale of the assets comprising the Gizmodo Media Group (GMG) and The Onion. According to the company, the transaction will allow UCI to focus on its core assets and further strengthen its position as the No. 1 media company serving [...]

Irdeto identifica mais de 5 mil streams ilegais na Copa do Mundo

A Irdeto, empresa de segurança para plataformas digitais, identificou 5.088 streams ilegais redistribuindo jogos da fase de grupos da Copa do Mundo de 2018, na Rússia. A seleção brasileira foi o time mais pirateado com mais de 582 streams ilegais. Logo atrás estão Marrocos (561 streams) e Portugal (535 streams). A Bélgica ficou no quarto [...]

AT&T to acquire AppNexus

US telecom company AT&T announced that it has entered into a definitive agreement to acquire AppNexus, a technology company that operates a leading global advertising marketplace and provides enterprise products for digital advertising, serving publishers, agencies and marketers. Terms of the deal werent disclosed. Last Week, The Wall Street Journal reported that AT&T was expected [...]

Instagram launches long-form video app

Instagram has launched IGTV, a new app for watching long-form, vertical video. The new initiative was announced by Co-Founder & CEO Kevin Systrom, at an event in San Francisco. IGTV starts playing as soon as the users open the app, and the system shows content from people they already follow on Instagram. In addition, the [...]