Category Archives: Online Video Advertising

Secuoya launches new business unit

Secuoya unified its Corporate and Digital areas to launch the new business unit Nexus, which offers brands and customers several solutions, taking advantage of the strength of new technologies, including social networks, as well as virtual (VR) and augmented reality (AR). Eduardo Basarte, head of the area, said that the key is understanding the specific [...]

Discovery Networks selects América Televisión and Canal N as advertising sales representatives in Peru

Peruvian TV broadcaster América Televisión and the news channel Canal N signed an agreement through which they will become exclusive advertising sales representatives of Discovery Networks in the country. In this way, América TV and Canal N will be representatives of all the TV channels and digital media of the company: Discovery Channel, Discovery Home [...]

Facebook, Cisneros expand partnership in Latin America

Cisneros Interactive, a digital advertising division of Cisneros, announced that it has become the official reseller of Facebook in Central America, the Caribbean, and Uruguay, expanding their strategic alliance in Latin America. Under this new deal, Cisneros Interactive will start providing services to Facebook customers in Costa Rica, the Dominican Republic, Guatemala, Panama, Puerto Rico [...]

Twitter launches in-stream video ads in Brazil

Twitter announced the launch of the In-Stream video ad format in the Brazilian market. This type of advertising was originally launched in the United States and is expanding to other countries. This tool uses as main dissemination criteria the target audience of the campaign and the main topics of interest for each consumer. The video [...]

YouTube Go arrives in Latin America

Google announced the launch in 130 countries of YouTube Go, the app that allows users to download videos and watch them offline. The service was launched last year in India, initially in beta, and has now expanded globally. The app allows access to a preview of the videos. Then, users can choose to watch them [...]

BRB selects WildBrain to manage its kids’ content on YouTube

BRB Internacional, one of Spain’s leading producers, distributors and licensors of kids’ content, with more than 30 brands, has selected WildBrain as exclusive global manager of its YouTube catalogue. The deal took effect January 1, 2018, and seeks to increase BRBs audience on YouTube, where its channels accumulate more than 400 million views per year, [...]

NFL announce a partnership with Verizon for the US

The National Football League (NFL) announced a multi-year partnership with Verizon. Thus, the telecommunications company will live stream the games through its media properties Yahoo and Yahoo Sports -regardless of mobile network-, in addition to go90 and the NFL mobile app. This partnership will also allow the fans to access the highlights of the games, [...]

Canal Capital launches first web series

Bogotá’s public TV channel, Canal Capital, has launched its first web series, called TBT Sin Límites, which is already available on its website and on YouTube and Facebook. This new suspense show has 48 short episodes and reflects the reality of young people, said the channel in a statement. The project has the support of [...]

YouTube removes inappropriate childrens videos

YouTube has removed more than 150,000 videos from the platform with offensive content directed at children. The decision came after several advertisers suspended their ads because they were displayed alongside the inappropriate content. YouTube says it has terminated more than 270 accounts and turned off comments on over 625,000 videos targeted by child predators. Finally, [...]

Vimeo adds HDR support

Vimeo announced that it has added support for both HDR videos and resolutions as high as 8K. This way, all members who shoot or master HDR footage can upload those videos to Vimeo. In a blog post, the company said that HDR support includes Apples latest devices – including the iPhone X, iPad Pro, and [...]