Category Archives: Online Video Advertising

Accedo launches targeted advertising solution for augmented reality experiences

Accedo announced the launch of a targeted advertising solution for augmented reality (AR) experiences with the API integration of Amazon Web Services (AWS) Elemental MediaTailor. In a press release, the company said the Accedo AR experience, powered by the Accedo One video platform, is designed to give a TV viewer a more personalised and engaging [...]

Mexico to discuss the future of video advertising

The next edition of NexTV Series Mexico & Central America, to be held on September 25 and 26 in Mexico City, will have this year a new thematic segment – called Future Ad Track – that will analyze the future of TV and video advertising with executives of the main companies in the market. In [...]

Endemol, Band and Google team up for new digital advertising model for MasterChef Brazil

Endemol Shine Brazil announced a strategic alliance with Google and Band Digital to launch a new advertising model for its cooking show MasterChef Brasil. With the launch of the new season, the deal will open new sponsorship and advertising opportunities on the YouTube channel of MasterChef in the country, which includes complete episodes, as well [...]

YouTube to expand non-skippable ads on its platform

YouTube announced that all creators who monetize content on the platform will soon be able to have access to non-skippable ads on all videos. Initially, this option was available only for a small number of creators. With the extension of this monetization method, the company seeks to improve revenues of creators. Users, however, will have [...]

Brazilian Serie C games to be shown live on CBF’s site

Given the shutdown of Turner’s Esporte Interativo in Brazil, the media group decided to give the TV rights of Serie C (the third division of the Brazilian soccer league) to CBF (Brazilian Football Confederation). Thus, fans can watch the games through the site www.cbf.com.br and Facebook and YouTube profiles. Turner will continue in charge of [...]

CNN ranks as #1 global news brand

CNN announced that it ranked as the #1 global news brand in June 2018, in desktop and mobile audience size across the US and 24 key international markets, including some countries in Latin America. According to data from ComScore, CNN reached 166 million multiplatform unique visitors. Right behind are BBC (161 million unique visitors), HuffPost [...]

Facebook to live stream Champions League games in Latin America

Facebook has secured rights to broadcast certain UEFA Champions League games in Spanish-speaking Latin American territories until 2021, UEFA said on Wednesday. The social network will live stream for free 32 live matches each season, including the final and UEFA Super Cup. UEFA is pleased to announce the award of certain media rights to Facebook [...]

Turner highlights the performance of Launchpad in Latin America

Turner Latin America announced the successful pan-regional implementation of Launchpad, its social media advertising product, which was launched in Latin America in 2017. During that year, the media group carried out several campaigns with Launchpad in five Latin American countries. Among the advertisers who used the solution are Mattel, Movistar, Samsung and TCL. Now, Turner [...]

Televisa positioned as leader in digital content

According to the latest ComScore ranking of most viewed news sites, Grupo Televisa is the main digital content generator, with more than 27.8 million unique visitors. The TelevisaDeportes.com site grew by 351% from May to June and reached 11.8 million unique users. On the other hand, Noticieros Televisa increased its audience by 34.5%, from 7.5 [...]

Telefe hits 2 million subscribers on YouTube

Argentine TV broadcaster Telefe (Viacom) announced that its YouTube channel has surpassed 2 million subscribers, only eight months after receiving YouTubes gold Play Button for reaching 1 million. Telefes official channel on YouTube has more than 75,000 videos and offers the best contents of each show. The channels of Susana Giménez, Humor Telefe and Novelas [...]