Category Archives: Online Video Advertising

Facebook transmitirá eventos de eSports

Facebook y ESL concretaron un acuerdo para transmitir eventos de eSports y contenidos originales en vivo a través de la red social. ESL llevará a la plataforma más de 5.500 horas de eSports, incluyendo 1.500 horas de contenido exclusivo, que se transmitirán a nivel global en seis idiomas (inglés, español, portugués, francés polaco y alemán). [...]

2btube launches music division

Multi-channel network (MCN) 2btube has launched 2btunes, a new division focusing on the development of musical artists on YouTube and digital platforms. 2btunes is focused on managing the growth and monetization of the artist´s YouTube channels, providing musical distribution in more than 150 platforms, including Spotify, iTunes or YouTube Music, as well as the generation [...]

Twitter, NFL team up to deliver live programming

Twitter announced that it has signed a multiyear deal with the National Football League to deliver uniquely packaged official NFL video and other types of content to fans around the world daily, year-round, according to a press release. As part of the agreement, Twitter will live stream a 30-minute live digital show that will be [...]

Facebook to debut original TV shows in June

Facebook plans to premiere in mid-June its first slate of TV-like shows, reported Business Insider, citing people familiar with the plans. The social network is developing around two dozen television shows and has greenlit multiple shows for production. According to the report, Facebook looks for shows in two different tiers: a marquee tier for a [...]

YouTube to launch ad-supported original shows

During a presentation at NewFronts, YouTube announced that beginning later this year it will launch seven new ad-supported shows, featuring celebrities such as Ellen DeGeneres, Katy Perry and Kevin Hart, among others. With these new shows, brands can be a part of content thats generating buzz around the world, said in a blog post Robert [...]

Twitter unveils new live content deals

Twitter has unveiled on Monday, during its first-ever Digital Content NewFronts presentation, a slate of new premium live streaming content deals across sports, news and entertainment. The list of partners includes Bloomberg, Live Nation, BuzzFeed News and MLB, among others. As the Wall Street Journal previously reported, Twitter will debut the first-ever 24/7 breaking news [...]

YouTube Kids app now available on Smart TVs

YouTube Kids app has arrived on select LG, Sony, and Samsung smart TVs in the 26 countries where the app is currently available, including Latin America. The app launched over two years ago in the United States and then expanded to other countries worldwide. YouTube said the service has recorded more than 30 billion views [...]

Viacom acquires majority stake in Brazilian comedy producer Porta dos Fundos

Viacom International Media Networks (VIMN) announced an agreement to buy a majority stake in Porta dos Fundos, the Brazilian short-form comedy content producer, with great popularity and success, especially on YouTube. Porta dos Fundos was founded in 2012 by Antonio Tabet, Fábio Porchat, Gregório Duvivier, João Vicente de Castro and Ian SBF. It is known [...]

Facebook announces augmented reality platform

During F8 conference, Facebook CEO Mark Zuckerberg, announced a platform for developers, called Camera Effects Platform, which turns smartphone cameras into the first AR platform. This new initiative includes two creative tools, Frame Studio and AR Studio, that give users the power to create a full spectrum of camera effects, from simple frames to interactive [...]

Globo, Companhia das Letras, Amazon team up to offer scenes from TV shows on eBooks

Globo, Amazon.com.br and Companhia das Letras announce the launch of Watch This Book, a new initiative that offers selected titles on eBook format, containing some excerpts with hyperlinks to short video clips of acclaimed series produced by Globo and broadcasted on TV. The eBooks – published by Companhia das Letras – are available on the [...]