Category: Online Video Advertising

Facebook has signed deals with several millennial-focused news and entertainment media companies to make original content for its upcoming video service, according to a Reuters report, citing several sources familiar with the situation. These companies are Vox Media, BuzzFeed, ATTN and Group Nine Media, among others. Reuters reported that the social network will feature scripted […]


During a presentation at NewFronts, YouTube announced that beginning later this year it will launch seven new ad-supported shows, featuring celebrities such as Ellen DeGeneres, Katy Perry and Kevin Hart, among others. “With these new shows, brands can be a part of content that’s generating buzz around the world”, said in a blog post Robert […]


Twitter has unveiled on Monday, during its first-ever Digital Content NewFronts presentation, a slate of new premium live streaming content deals across sports, news and entertainment. The list of partners includes Bloomberg, Live Nation, BuzzFeed News and MLB, among others. As the Wall Street Journal previously reported, Twitter will debut the first-ever 24/7 breaking news […]


Viacom International Media Networks (VIMN) announced an agreement to buy a majority stake in Porta dos Fundos, the Brazilian short-form comedy content producer, with great popularity and success, especially on YouTube. Porta dos Fundos was founded in 2012 by Antonio Tabet, Fábio Porchat, Gregório Duvivier, João Vicente de Castro and Ian SBF. It is known […]