Category Archives: Online Video Advertising

Twitter unveils sports strategy in Brazil

During an event in São Paulo, Twitter presented its sports strategy and reveled data confirming that sport is one of the main topics of conversation in the country. The social network said that 80% of Brazilians on Twitter are interested in sports. From the beginning of 2016 until June 2017, the platform recorded 217 million Tweets [...]

History debuts first original production in Facebook Live

Pay TV channel History launches today its first original production in Facebook Live, called “Hoy en la Historia” (Today in History), which will address the most relevant events in Latin America and around the world. “Hoy en la Historia” is the channel’s first live show. The company said it will reach more than 20 million fans [...]

Twitter signs first live streaming deal in Argentina

Twitter announced a partnership with the Argentinas National Basketball League  to live stream the final matches of La Liga Championship between San Lorenzo and Regatas basketball teams. This marks the first live streaming deal for Twitter with a partner in Argentina. The live stream are available via @LigaNacional for free to logged-in and logged-out users [...]

Facebook orders two new original series

Facebook continues to invest on its new video programming. Now, the social network has greenlighted two new original series, Deadline reported.  The first one, Returning the Favor features Mike Rowe (Somebodys Gotta Do It) as he travels the country searching for people who put their community over themselves and shines a spotlight on their contributions. [...]

UN3 launches call for web series projects

UN3, the channel of the University of Tres de Febrero in Argentina (Untref), launched a contest that will award AR$ 30,000 (USD 1,830) to the best web series project. The call seeks contents of up to 120 minutes, with episodes of up to 20 minutes each. The categories of the projects are humor, romantic comedy, [...]

Grupo Imagen signs deal with YouTube in Mexico

Grupo Imagen, through its free-to-air TV channel Imagen Televisión, has signed a deal with YouTube with the aim of providing support on the Internet to the growing demand for sports content, TV series, news and entertainment TV shows. Under the agreement, users of the app and the site of Imagen Televisión will continue to access [...]

Caracol Next expands leadership in digital audiences in Colombia

Caracol Televisión announced that Caracol Next Brands succeeded in growing its audiences in the years first quarter. The company said in a press release that Caracol Next´s digital brands have achieved over 300 million monthly video playbacks in all its platforms, captivating Colombians. In this context, the company announced the launch of two short web [...]

Vice Media signs deal with Globosat

Vice Media has signed a deal with Globosat to expand the youth brands local presence across online, mobile and linear in Brazil. The deal gives Globosat a significant minority stake in Vice Brazil. In addition, Brazilian pay TV player will distribute branded blocks of TV network Viceland across its TV channels. This partnership will see Vice [...]

MTV launches series on social media

MTV International announced the premiere of “Single AF” (Single, available, famous), a new series that will debut on June 26 on MTV social networks (Facebook, Instagram, Twitter and Snapchat) and then will be available on linear TV at the end of this year. The new series will take celebrities around the world in a search [...]