Category Archives: Online Video Advertising

YouTube ads category announced at the Loeries

YouTube South Africa has announced that there will be a YouTube category at the Loeries this year to recognise creative excellence on the YouTube platform. This means that advertisers and creative heads for YouTube will be eligible to enter into a category tailored specifically for advertising.  Bumper ads (6 second non-skippable ads) and skippable ads [...]

Fox launches new digital advertising strategy

Fox Networks Group (FNG) Latin America has launched a new digital content distribution strategy, called Fox Amplified Network (FAN), which will offer advertisers the possibility to reach new audiences and associate their brands with the Group’s Premium content through two models: FAN Player and FAN Social. FAN Player is a video player owned by FNG [...]

DAZN offers Brazilian users live streaming of soccer matches on Facebook and YouTube

Sports streaming platform DAZN has entered the Brazilian market with the transmission of one Serie A match on Facebook and YouTube. In March 2019, the company will launch its OTT SVOD service in the country. Coverage is available free and began on Friday December 7 with the match between Juventus and Inter for the Italian [...]

YouTube tests ‘ad pods’ format

YouTube announced that it began testing a new advertising format called Ad Pods, which consists of two ads stacked back to back, where viewers have the option to skip directly to the content. According to the company, a recent user experience research showed that viewers are quite sensitive to the frequency of ad breaks and [...]

Argentine soccer league launches eSports tournament

The Superliga Argentina de Fútbol (SAF) announced the launch of eSuperliga Red Bull, an official FIFA 19 competition, which will have representatives of the First Division teams of the country. It will be launched at the end of November. The new initiative is a partnership between SAF, EA Sports and Red Bull. The companies decided [...]

Twitter announces new video content deals in Latin America

Twitter has announced new premium content deal in Latin America, including sports, news and entertainment from companies like Fox Sports, Sony Pictures Television, Turner and Viacom, among others. During its first TwitterFronts event for Latin America, the social network announced 11 deals. The new live and original programming includes a partnership with Fox Sports to [...]

America TeVe launches digital platform

America TeVe announced the launch of its digital platform, producing content that can be seen directly in social media such as Facebook, YouTube, Instagram, and other platforms. The initiative is lead by Executive VP Emilio Braun Burillo. These contents will be produced from its new studios at America TeVe and distributed worldwide to all Spanish-speaking [...]

YouTube to invest USD 20 million in educational content

YouTube announced that it is investing USD 20 million toward education content. The initiative includes its new Learning Fund program to support creators who want to build multi-session learning content for the platform. To apply to the Learning Fund, creators must have a minimum of 25,000 subscribers and demonstrate a strategy to develop multi-session content. [...]

Facebook signs deal to stream Copa Libertadores matches

Facebook has acquired the rights to live stream the 2019-2022 Copa Libertadores matches, the South American Football Confederation (Conmebol) said on Friday. The social media will broadcast 46 games a year, 27 of them exclusively. Facebook, which recently launched its Watch platform globally, acquired the exclusive rights to transmit Thursday night matches, which will be [...]

NBCUniversal invests in YouTube channel about series

NBCUniversal developed in partnership with ViU Hub, Globosats digital business unit, the YouTube channel “Amo Séries”, with the aim of meeting the demand of Brazilians for this type of content. The channel presents two new videos per week, on Thursdays and Saturdays, hosted by Foquinha and Mikannn, two local influencers, who receive guests each season. [...]