Category: Online Video Advertising

Viacom International Media Networks (VIMN) announced an agreement to buy a majority stake in Porta dos Fundos, the Brazilian short-form comedy content producer, with great popularity and success, especially on YouTube. Porta dos Fundos was founded in 2012 by Antonio Tabet, Fábio Porchat, Gregório Duvivier, João Vicente de Castro and Ian SBF. It is known […]

During F8 conference, Facebook CEO Mark Zuckerberg, announced a platform for developers, called Camera Effects Platform, which “turns smartphone cameras into the first AR platform”. This new initiative includes two creative tools, Frame Studio and AR Studio, that give users the power to create a full spectrum of camera effects, from simple frames to interactive […]

Globo, and Companhia das Letras announce the launch of “Watch This Book”, a new initiative that offers selected titles on eBook format, containing some excerpts with hyperlinks to short video clips of acclaimed series produced by Globo and broadcasted on TV. The eBooks – published by Companhia das Letras – are available on the […]

Spotify announced the acquisition of the video recommendation startup MightyTV. The CEO/Founder of the company, Brian Adams, will now be joining Spotify as VP of Technology, focusing on advertising and marketing technology solutions. The details of the transaction were not revealed. Adams will use his vast knowledge of programmatic advertising and personalized recommendations to further […]

Televisa announced a strategic alliance with leading discovery platform Taboola that will allow it to expand the territory where its contents can be seen, personalizing its digital audiences. This is Televisa’s first alliance of this kind. The company will incoporate “predictive algorithmic technology,with the goal of increasing revenue through sponsored content that strengthens the loyalty […]

Spanish company Zinkia Entertainment, producer of the show Pocoyo, very popular in Latin America, introduces a new female character, named Nina, who will represents the  company’s big commitment with entertainment industry in 2017. Nina will debut in the next episode of Pocoyo’s new season, which will be released on 24  March on YouTube and YouTube […]