Category Archives: Online Video Advertising

NexTV Series Argentina discussed how to monetize cross-screen advertising on TV

During the first day of NexTV Series Argentina, the conference held on May 16 and 17 in Buenos Aires, executives from Perfil Network, Grupo América, Google and Welo agreed that the digital advertising does not replace traditional TV advertising, and both complement each other. During his participation in the executive panel called “How to monetize [...]

Imagen Televisións news channel on YouTube surpasses one million subscribers

Mexican free-to-air channel Imagen Televisión announced that its YouTube news channel has exceeded 1 million subscribers, becoming the first news media in Mexico to reach that number. The company received the Gold Play Button that the video platform gives to the most successful channels. The channel includes on demand news content, as well as complete [...]

Televisa launches new website of Las Estrellas

Televisa Digital launched the new website of Las Estrellas, which includes technological improvements that optimize video consumption and navigation on mobile devices. The portal offers live streaming of the free-to-air channel and on demand content. According to the company, the new website uses the same technology as Facebook and Instagram, offering a more agile and [...]

YouTube removed 8 million videos in three months

YouTube announced that it has removed 8.3 million videos from its platform between October and December 2017. According to the company, the majority of these videos were mostly spam or people attempting to upload adult content. The information was included in YouTube’s first quarterly report. YouTube said that 6.7 million were first flagged for review [...]

Canal Sony lança ação de branded content

O Canal Sony estreia na terça-feira (17), o reality show “Donos da ***** toda! a série”, uma competição entre youtubers que sai do ambiente digital para a tela da TV. A atração faz parte da nova campanha de Fanta criada pela Ogilvy Brasil, que promove influenciadores a donos da marca. Ao longo de sete [...]

Taringa! launches first show co-produced with FWTV

“Ner2”, the first show co-produced by Taringa! and FWTV, premieres this Wednesday, March 21 at 7pm on all digital platforms. It is a space dedicated to technology with short-videos of between 3 and 5 minutes. New episodes will premiere every Wednesdays and Fridays and will be available to watch on demand in Taringa! and on [...]

Turner launches digital advertising unit

Turner International announced the launch of T1, a new unit that will provide advertisers a single way to activate a full suite of global, regional and local campaigns across Turners digital properties spanning over 200 countries. The launch of T1 consolidates Turners international digital advertising capabilities into a single division, complementing existing local digital and [...]

Ecuador’s soccer teams live-stream their matches on YouTube

Due to the legal conflict over the TV rights, Ecuadorian teams Liga de Quito, Barcelona and Emelec decided to live stream their matches for the recent date of the local tournament on their YouTube channels. The match between Barcelona and El Nacional was available on the YouTube channel BSCtv and was produced by Digital Plus. [...]

Facebook to stream MLB games

Facebook has signed a deal with Major League Baseball (MLB) to stream 25 games this season, which will be distributed exclusively on Facebook Watch in the United States, and globally on the show Page, excluding select international markets. The first game will be broadcast on April 4 and it will be available on smartphones and [...]

2btube grows in Latin America with new deals

2btube announced that it has signed new strategic deals with Molcajete and enchufe.tv in Latin America. According to the company, these agreements represent an increase for the 2btube network of more than 150 channels and 250 million views per month. Molcajete started operating in February 2014 and is one of the first Multi-Channel Networks created [...]