Category Archives: Online Video Advertising

Taringa! launches first show co-produced with FWTV

“Ner2”, the first show co-produced by Taringa! and FWTV, premieres this Wednesday, March 21 at 7pm on all digital platforms. It is a space dedicated to technology with short-videos of between 3 and 5 minutes. New episodes will premiere every Wednesdays and Fridays and will be available to watch on demand in Taringa! and on [...]

Turner launches digital advertising unit

Turner International announced the launch of T1, a new unit that will provide advertisers a single way to activate a full suite of global, regional and local campaigns across Turners digital properties spanning over 200 countries. The launch of T1 consolidates Turners international digital advertising capabilities into a single division, complementing existing local digital and [...]

Ecuador’s soccer teams live-stream their matches on YouTube

Due to the legal conflict over the TV rights, Ecuadorian teams Liga de Quito, Barcelona and Emelec decided to live stream their matches for the recent date of the local tournament on their YouTube channels. The match between Barcelona and El Nacional was available on the YouTube channel BSCtv and was produced by Digital Plus. [...]

Facebook to stream MLB games

Facebook has signed a deal with Major League Baseball (MLB) to stream 25 games this season, which will be distributed exclusively on Facebook Watch in the United States, and globally on the show Page, excluding select international markets. The first game will be broadcast on April 4 and it will be available on smartphones and [...]

2btube grows in Latin America with new deals

2btube announced that it has signed new strategic deals with Molcajete and in Latin America. According to the company, these agreements represent an increase for the 2btube network of more than 150 channels and 250 million views per month. Molcajete started operating in February 2014 and is one of the first Multi-Channel Networks created [...]

Secuoya launches new business unit

Secuoya unified its Corporate and Digital areas to launch the new business unit Nexus, which offers brands and customers several solutions, taking advantage of the strength of new technologies, including social networks, as well as virtual (VR) and augmented reality (AR). Eduardo Basarte, head of the area, said that the key is understanding the specific [...]

Discovery Networks selects América Televisión and Canal N as advertising sales representatives in Peru

Peruvian TV broadcaster América Televisión and the news channel Canal N signed an agreement through which they will become exclusive advertising sales representatives of Discovery Networks in the country. In this way, América TV and Canal N will be representatives of all the TV channels and digital media of the company: Discovery Channel, Discovery Home [...]

Facebook, Cisneros expand partnership in Latin America

Cisneros Interactive, a digital advertising division of Cisneros, announced that it has become the official reseller of Facebook in Central America, the Caribbean, and Uruguay, expanding their strategic alliance in Latin America. Under this new deal, Cisneros Interactive will start providing services to Facebook customers in Costa Rica, the Dominican Republic, Guatemala, Panama, Puerto Rico [...]

Twitter launches in-stream video ads in Brazil

Twitter announced the launch of the In-Stream video ad format in the Brazilian market. This type of advertising was originally launched in the United States and is expanding to other countries. This tool uses as main dissemination criteria the target audience of the campaign and the main topics of interest for each consumer. The video [...]

YouTube Go arrives in Latin America

Google announced the launch in 130 countries of YouTube Go, the app that allows users to download videos and watch them offline. The service was launched last year in India, initially in beta, and has now expanded globally. The app allows access to a preview of the videos. Then, users can choose to watch them [...]