Category Archives: Interview AME

USE DATA INTELLIGENTLY AND ENSURE YOUR MARKETING TEAMS ARE EQUIPPED TO COMPETE IN A DATA DRIVEN WORLD

May Lalloo Digital Marketing Manager Nestlé South Africa Could you tell us more specifically what opportunities you see emerging with digital transformation? The biggest opportunity will be personalisation and the ability for customers to choose what they want to see – on demand. It makes an advertisers job even more difficult. Relevance is key. Artificial [...]

TV still has enormous pulling power

Matthias Riedl CEO DCMN Whats the biggest change in the agency business since you started? How have you (and your agency) adapted? The biggest change for agencies is the focus on data in all aspects of their work. This applies just as much to the creative process as it does to things we might traditionally [...]

“France 24 to invest more in local content for Africa”

Q. Can you give us a broad overview of France 24 activities in Africa? A. France 24 is the French public international broadcaster and we also have a radio station called RFI, and Monte Carlo Doualiya, which is broadcasting in Arabic.Regarding Africa, we have two channels available in 14 languages. Up to 18% of our audience comes [...]

Oracle to help broadcasters and TV channels in Africa for their internal digital migration

Q. What are Oracle main activities in Africa in the media industry? Can you give us a broad overview? A. I oversee the sales for digital Media Solution of Oracle in Africa and we have a special division for media which was created in 2014. Oracle has many products and storage solutions for the broadcast industry. With [...]

“Eutelsat to announce two more deals for DTT transition in Africa”

Q. Can you briefly present Eutelsat operations in Africa? A. Eutelsat is one of the three global satellite operators and I head the video development business. Eutelsat have a very strong position in Africa with more than 50% market share and we distribute around 12000 channels. Q. The hot topic in Africa is digital migration process [...]

Kanal D to launch its own English drama channel in Africa

Q. Can you give us a broad overview of Kanal D activities? A. Kanal D is one of the largest media organization in Turkey. We own a major Free-to-Air broadcaster, a Pay TV operator, and a news network which is the Turkish version of CNN network. Moreover, we have a production company along with newspapers and [...]

Kana TV in Ethiopia to launch its OTT platform

Q. Can you give us a broad overview of Kana TV activities in Ethiopia? A. Kana television is the leading Free to Air general entertainment television channel in Ethiopia. We are on satellite serving the entire region but our main audience is in Ethiopia as we broadcast exclusively in Amharic. We produced and dubbed content. [...]

Canal+ to launch Free DTT offer of A+ in Ivory Coast

Q. A+ is a successful channel in African French Speaking countries, can you please explain the channel expansion? A. First of all, I would like to thank the organiser of the NexTV CEO Africa conference, it has been a great event with very good networking moments and also, we had some very interesting debates. Regarding A+, [...]