Category Archives: Interview AME

You need to take cognizance of the varying market contexts to adjust your strategies accordingly

Langa Khanyile Chocolate Equity Lead- Middle East & Africa Mondelēz International Digitalization has reshaped the advertising landscape. How far has this phenomenon impacted on marketers in Africa? The advantages of digitalization are not unique to marketers or consumers in Africa. What makes the phenomenon more remarkable here is the stark impact this has had compared [...]

AL JAZEERA provides the ideal advertising platform for african brands looking to grow globally

Samir Ibrahim Director of Commercial Global Brand & Communications Division Al Jazeera Media Network How is Al Jazeera positioning itself on the African continent? What are your main activities? Al Jazeera is a Global News and Information Network, which strives to cover the under reported world with rich heritage and human stories. We continue to [...]

The rapid evolution of ADS becoming organic with data at the core compels us to improve our capacity in fields of data science

Michael Dearham Group: Senior Consultant StarTimes What is StarTimes positioning on the African continent in both Anglophone and francophone territories? This year we celebrate our 30th anniversary – our growth and development during this period of time has been dynamic and sustained. In this regard, StarTimes has prioritised sustained production and promotion of quality indigenous [...]

USE DATA INTELLIGENTLY AND ENSURE YOUR MARKETING TEAMS ARE EQUIPPED TO COMPETE IN A DATA DRIVEN WORLD

May Lalloo Digital Marketing Manager Nestlé South Africa Could you tell us more specifically what opportunities you see emerging with digital transformation? The biggest opportunity will be personalisation and the ability for customers to choose what they want to see – on demand. It makes an advertisers job even more difficult. Relevance is key. Artificial [...]

TV still has enormous pulling power

Matthias Riedl CEO DCMN Whats the biggest change in the agency business since you started? How have you (and your agency) adapted? The biggest change for agencies is the focus on data in all aspects of their work. This applies just as much to the creative process as it does to things we might traditionally [...]

France 24 to invest more in local content for Africa

Q. Can you give us a broad overview of France 24 activities in Africa? A. France 24 is the French public international broadcaster and we also have a radio station called RFI, and Monte Carlo Doualiya, which is broadcasting in Arabic.Regarding Africa, we have two channels available in 14 languages. Up to 18% of our audience comes [...]

Oracle to help broadcasters and TV channels in Africa for their internal digital migration

Q. What are Oracle main activities in Africa in the media industry? Can you give us a broad overview? A. I oversee the sales for digital Media Solution of Oracle in Africa and we have a special division for media which was created in 2014. Oracle has many products and storage solutions for the broadcast industry. With [...]