Cablevisión Flow app sees 20% growth during the World Cup

Flow

According to data provided by Telecom, Cablevision Flow mobile app experienced a 20% increase in usage during the World Cup, when compared to the rest of the year. During the first two rounds of group games, the smartphones were the most used devices (77%).
The company recorded 6.5 million total views since the event began (from both cable boxes and the mobile application), 35% of those views were from smartphones (one view equals one game from a set-top box or device).
The most-watched game in the Flow App was Nigeria vs. Iceland, the match that was decisive for the future of the Argentine national team in the competition. According to the data, 81% of users followed it through smartphones, 14% on PCs and 5% on tablets. Portugal vs. Spain ranked second (78% via smartphones) and Egypt Vs Uruguay ranked third (79% from smartphones).
Postpaid clients of mobile operator Personal (Telecom), who are also Cablevisión subscribers, can access the games from the mobile app without consuming data from their plan.
“Given the trends in the consumption of content, we imagine that in this World Cup streaming would become the protagonist when it comes to accessing matches, especially because being in Russia many games will be played on days and working hours. These data show us how users adopted the service. The use of the platform grew compared to what had been happening and more and more customers are using Flow,” said in a statement Martín Heine, Marketing Director of Telecom.