Under the terms of the deal, Broadcasting Organisations of Nigeria (BON) partner networks will be able to broadcast all FIFA football tournaments, including the U-20 World Cup in Poland which concludes soon.
Issues with downlink might delay the full coverage of Nigeria’s Super Falcons in the FIFA Women’s World Cup in France added Godfrey Ohuabunwa, acting chairman of BON. However, BON partners will bring coverage of the FIFA U-17 World Cup in Brazil and the Beach Soccer World Cup in Paraguay to an estimated 60 million Nigerian viewers later in 2019.
“The rights cost is one-tenth of what it would have cost us if individual stations went to FIFA. So, we can say we’ve got the rights very, very reasonably; a reasonable price that will not only be reasonable to us, but enable us to make profit. The good thing is that we have broken the ice and I think it is a welcome development that today we are dealing directly with FIFA,” said BON’s Godfrey Ohuabunwa.