Brazil’s main MSO, Net, announced new pay TV and broadband offerings, along with a new advertising campaign focused on the multiscreen concept.
The operator’s fixed broadband users could already access the VOD platform called ‘Now Online’ with a catalog of 15,000 of Claro Video titles. Now, Net announced an option for these customers to have access to this content on TV sets through an HD set-top box that costs R$ 20 (USD 6) a month.
In addition, customers with this STB will be able to contract pay TV packages on demand for a period of 15 days. According to Teletime, during the validity of these packages, the subscriber will have access to the content of the TV channels on ‘Now’, so in practice it is a transmission via OTT.
Marco Dyodi, Director of Marketing of the Residential Unit of Claro Brasil, said during the presentation event held in São Paulo that the offer differs from the prepaid model offered by other operators because the users are already clients of the company’s services, Tele.Síntense reported.
On the other hand, in its pay TV service, Net also launched the new “Replay TV” feature that allows customers to watch a TV show that has already started or access content that was broadcasted up to seven days earlier in the programming guide. Initially, it is available to customers of Top HD packages in the city of Sao Paulo. Available programs and channels will be identified with an icon.
During the event, the company announced its market positioning as a “multi-screen” operator in content distribution. This new strategy will be announced in an advertising campaign in different media.