Brazil: Pay TV market falls again in July

According to data from the Brazilian National Telecommunications Agency (Anatel), the pay TV market registered 17.83 million subscribers in July, representing a fall of 625,000 subscribers (-3.4% ) compared to the same period of 2017, and 91,000 (-0.5%) compared to June 2018.
Claro Brazil group leads with 50% of market share and 8.9 million customers (Net reported 7.2 million subscribers in July and Claro TV had 1.7 million). However, the group lost close to 26,000 clients in one month (16,000 from Claro).
Right behind Claro Brazil is Sky (AT&T), the country’s main DTH with 5.2 million subscribers (29.19% market share). Vivo (Telefónica) ranked third with 1.6 million (9.06%) and Oi ranked fourth with 1. 57 million subscribers (8.78%). In turn, Algar Telecom, Cabo and Nossa TV groups had 1% of the market. When compared to June, Oi registered a monthly growth of more than 9,000 customers (+ 0.59%); Vivo gained more than 2,000 (+ 0.11%) and Sky more than 4,000 (+ 0.08%).
According to the data, 54.5% of subscribers receive pay TV via DTH, that is, about 9.72 million. Subscribers to Cable services reached 7.5 million (42.2% of the total), while optic fiber providers registered 585,000 customers. In one year, the IPTV subscriber base added 241,000 new subscribers (+ 69.8%). When compared to June 2018, it added 16,000 clients (+ 2.8%).