Brazil lost one million pay TV subscribers in 12 months

Brazil registered 17.85 million pay TV subscribers in March 2018. This represents a loss of one million subscribers (-5.71%) compared to the same period of 2017, according to data released by the National Agency of Telecommunications (Anatel, by its initials in Portuguese). Compared with the previous month, the market had a small reduction of 972 customers (0.01%).

Only Oi and Algar increased their subscriber base in the last 12 months. Oi added more than 175,000 customers (+ 13%) while Algar had a slight growth of 362 subscribers (0.37%). The rest of the companies registered losses. Claro Brazil (Cable + DTH) was the most affected group with a reduction of 766,000 contracts.

When comparing the data with the previous month it is observed that, except from Claro, the main operators increased their bases. In March, Telefónica (Vivo) added more than 10,000 new subscribers, Sky 8,000 and Oi about 2,000. The Claro group lost 16,000 clients from its DTH operation.

By the end of the first quarter, Claro Brazil had a 50.27% of market share (8.97 million customers), Sky 29.68% (5.3 million), Telefonica 8.9% (1.58 million) and Oi 8.55% (1.52 million).