The Administrative Entity for the Digitization of Television (EAD) has already delivered 3.97 million DTT kits for analogue TVs. This is part of the plan to digitize TV that is being carried out in Brazil, as informed by Carlos Martelletto, President of EAD, during SET Expo 2017. This summit took place in Sao Paulo from August 21st to 24th.
EAD plans to deliver a total of 8.17 million kits, 2.5 millions of those will be handed out in 2017. Río de Janeiro and Vitoria are the main Brazilian cities that will switch off analogue TV before the end of this year.
Regarding the transition from analogue to digital, the Brazilian audience measurement company Ibope emphasized at SET Expo that the adoption of digital receivers happens quickly only when the switch-off is imminent. According to their studies, the number of homes that aren’t prepared for the digitization tends to decrease rapidly during the last three months prior to the analogue switch-off.