Bolivian team Bolivar has launched a new application –called Bolivar TV- to offer live streaming of its home games on mobile devices.
Bolivar is the only team of the Bolivian Professional Soccer League (LFPB in Spanish) that did not give up its TV broadcasting rights, so initially it offered some games on YouTube.
Now, it has launched its new app that offers a monthly subscription for Bs 15.5 (USD 2.1), an annual subscription for Bs 125 (USD 17.6) and the PPV option at prices ranging from Bs 20 (UD 2, 8) to Bs 60 (USD 8.5). In addition to the games, the app offers exclusive shows.
Bolivar TV is also available abroad. In Latin America, the Premium annual subscription costs USD 35 and the monthly subscription USD 3.50 (for recurring customers). Users can download the app from Google Play.
This way, the South American team follows in the strategy of Mexico’s Chivas TV, which also has a service with a similar offer.
“Each soccer team owns its television rights to home games. Previously, only the traditional rights were considered important and they were sold in ‘combo’. Nobody identified the digital values and now we did it, “said Fernando Ibarguren, manager of Bolivar Administración e Inversiones Sociedad Anónima (Baisa), according to La Prensa Digital.
The Bolivian team announced that it “will sell its rights without exclusivity to cable companies as well as national and foreign channels, either per season or game.”