As from November 5, Bindass will have a brand-new 3D look, with fresh content to offer to its audience. The Hindi youth general entertainment channel will have a 3D background added to it logo and 10 new shows, among which five are under production, will be offered.
Nikhil Gandhi, VP – Revenues, Media Networks at Disney India shares about the new look, “We are rechristening the look and feel of the channel. From November 5, the entire packaging will have a 3D effect”.
He further said that: “Bindass is a platform agnostic brand which is available across every medium. We are not just a TV channel but storytellers. So, we are not restricted to any format. From six seconds to full length movie anything can come out from Bindass table as long as it’s driven by the sentiments of young India. Also, we have the highest engagement. We are already there with audience wanting more”.
Vijay Subramaniam, VP- Content and Communications, Media Networks at Disney India commented: “We have explored the medium of 3D for the first time. The programming has changed a lot […] Programming follows the environment, and none of these platforms or formats is mutually exclusive. We don’t have preset timelines for show launches or formats. We will launch a new story when we feel that we have used the existing story across all touch points”.