beIN Sports strikes LaLiga deal with Azteca America

The pay TV channel beIN Sports announced a content licensing agreement with Azteca America, which allows the latter to broadcast the Spanish LaLiga Smartbank season for the US Hispanic market.  

The agreement ables Azteca America’s watchers to access 150 live matches from the sports competition. Azteca America will also gain access to additional high-quality sports content produced specifically for the US Hispanic audience. 

‘The entire Azteca America’s team has been an important partner to beIN Sports, and has made great strides in our recent growth. We are excited to forge this agreement and further te reach of the highly-popular LaLiga Smartbank matches this season among Azteca America viewers’, said Antonio Briceño, beIN Sports Deputy Managing Director for the US and Canada.

Antonio Briceño is one of the confirmed speakers in the first Sportv Series Latin America edition, event organized by Dataxis, which will take place next October 2nd at the Biltmore Hotel, in Miami, US.